The Lanzarote Centres of Art, Culture and Tourism (CACT) launched the External Technical Assistance Service for the design and management of strategic projects and initiatives to transform Lanzarote’s tourism model, in response to the need to rethink tourism in a singular territory where landscape, culture and identity are an essential part of its value. From this technical commission, the work evolved towards the definition of a shared strategic framework that is now articulated under the name Strategic Transformation Framework (STF).
The challenge
The STF addresses the need to promote a profound change of model, moving beyond a tourism logic focused solely on growth towards an approach capable of generating greater social return. Transformation is not conceived only in economic terms, but as a process that seeks to ensure that the wealth generated by tourism flows back more directly to the local population, strengthening social cohesion and the balance between territory, economy and quality of life.
Cumbre’s support
From Cumbre 8 Islas we support CACT through the technical assistance service, providing strategic planning, initiative management and an integrative perspective. Our work is aimed at strengthening the public sector’s execution capacity, helping to structure a shared vision and to equip it with an operational framework that guides decision-making and institutional action in the medium and long term, consolidated in the STF as a strategic reference.
The approach
The Strategic Transformation Framework places sustainability, culture and landscape at the centre of the tourism model, not only as values to be preserved but as strategic levers for transformation. The framework proposes a new governance model that integrates institutional, social and economic stakeholders, fostering coordination and shared responsibility, and understands tourism as a system connected with other key areas of the territory, such as energy, mobility, housing and talent.
Early results and impact
The STF is laying the foundations for a more responsible, long-lasting tourism model aligned with the general interest, strengthening the role of the public sector as guarantor of the balance between economic activity, territory and citizens’ wellbeing. Within this framework, RETORNA is being promoted: a pioneering initiative that channels part of the value generated by tourism into a fund to finance socio-economic impact projects in areas such as energy, water, mobility and talent, beginning to materialise a real change in the way tourism gives value back to the territory and its people.
Contributing to a better future for the Canary Islands
The Strategic Transformation Framework contributes to a better future by redefining the role of tourism in Lanzarote: not as an end in itself, but as a tool at the service of the territory and the people who inhabit it. Supporting this process means helping ensure that the value generated is managed with criteria, redistributed fairly and turned into a lever for wellbeing, territorial balance and social cohesion.